Category: Cosmetic Surgery

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How old is too old for plastic surgery?

plastic surgery san francisco | cosmetic surgeon bay areaWhat’s the right time to have cosmetic surgery? The answer depends on the individual. Same goes for, “How old it too old?” These days, older people are choosing to have procedures more frequently than ever, as Baby Boomers continue to fight the signs of aging.

Old enough to know what you want

According to the American Society for Aesthetic Plastic Surgery (ASAPS), the number of people age 65 and older having facelifts and eyelid lifts (blepharoplasty) has more than doubled in the last 20 years, with much of that increase occurring over the last five years. (Five years ago, the first Baby Boomers started hitting 65.)

People are living longer, they want to look better and they can afford it

The growth trend also reflects cultural and economic changes including a growing acceptance of cosmetic plastic surgery and a reduction in cost of many procedures. Lower costs have also made plastic surgery an option to a wider range of people. A generation ago, cosmetic plastic surgery was for a more exclusive group income-wise, but no longer. In addition, people are remaining in the work force and the dating game longer, and they want to stay competitive in both.

Surgical and non-surgical options have increased

Many older patients are choosing the traditional facelift, but they’re also having in-office, minimally invasive procedures that provide results but can lessen the risk of complications. Plus, they’re interested in the more modern trend of seeking subtle treatments that can help them appear refreshed and rested in their social and work lives.

How we perceive ourselves as we grow older

We don’t think about old age the same way as past generations. We’re also more physically fit later in life so we want to look as good as we feel. Most patients agree that their families love them just the way they are, but they want to feel better about themselves – for themselves. If you don’t like the way you look, there could be safe, effective ways to improve what you see.

Schedule a consultation

Call for a consultation appointment today:
Pinole (East Bay) office (510) 724-8282;
Larkspur (North Bay) office (415) 461-5755

Test Your Cosmetic and Plastic Surgery Knowledge

The year 2015 saw one of the most rapid rises in the number of Americans having cosmetic procedures. You might have been one of them, and you may have had one of the most popular procedures of the year. But do you know which ones made the top five list? Keep reading to see.

Nearly $14 billion spent on procedures last year

According to the American Society for Aesthetic Plastic Surgery, this is the highest amount ever spent since 1997, the year this data began being recorded. The billions reflect the 12.8 million surgical and minimally invasive procedures performed in 2015, up 20% from 2014. Surgical procedures grew 7%, but perhaps no surprise to many of us, nonsurgical procedures (like Botox injections) grew over three time more than that, with a 22% increase.

Buttock implants are the fastest growing type of cosmetic surgery

In the year 2000, the procedure was so rare that it wasn’t even tracked. In 2015, however, there were 20,713. (Another procedure that went from obscure to hot is fat grafting. It made its first appearance in 2015 as the ninth most popular surgical procedure but is likely to explode in popularity going forward.

Liposuction is the most common cosmetic procedure

Performed nearly 400,000 times last year, the procedure was up 16% from 2015 – and a whopping 124% from 1997.

Top nonsurgical procedures

1.) Botox (ranked as the top nonsurgical procedure since 2000)

2.) Collagen and other fillers came in second

3.) Chemical peels

4.) Laser hair removal

5.) Microdermabrasion

Women still have more cosmetic surgery than men, but…

Plastic Surgery bay area | Armen Serebrakian M.D.Women account for 90.5% of total procedures, and that stat has exploded 538% since 1997. But men are getting in there, with their number of procedures also blowing up over 500% since 1997.

The top 5 cosmetic surgeries

For women

  1. Liposuction
  2. Breast augmentation
  3. Tummy tuck
  4. Breast lift
  5. Eyelid surgery

For men

  1. Liposuction
  2. Nose surgery
  3. Eyelid surgery
  4. Breast reduction
  5. Facelift

Call for your favorite procedure appointment today
Pinole (East Bay) office (510) 724-8282;

Larkspur (North Bay) office (415) 461-5755

Surgical or non-surgical? You have more choices than ever.

Some of us think we are ready to have surgical cosmetic procedures, and some of simply know we are not. And in today’s modern world, there are plenty of procedures to satisfy both ways of thinking.

Non-surgical procedures are on the rise
The American Society for Aesthetic Plastic Surgery (ASAPS) recently reported that the rates of people undergoing surgical plastic surgery are dropping. On the other hand, people having nonsurgical treatments are greatly increasing.

Improving technology is driving growth
cosmetic surgery bay area | Dr. Armen Serebrakian New laser treatments, a wide range of facial fillers, such as JUVÉDERM®, RADIESSE®, PERLANE® and RESTYLANE® are offering results that weren’t possible just a decade ago. And the results continue to improve with injectibles that go deeper, last longer and target specific areas of the face most effectively.

Something for everyone
Even though fillers, Botox, chemical and laser treatments all continue to make huge strides in improving our appearance, there will probably always be issues and problems that only plastic surgery can solve. Any area where there’s a large amount of excess skin, surgery is usually the best option.

The answer is surgery if…
For example:
• If your upper eyelids are drooping and you can’t see, a surgical eyelift is usually necessary.
• If your neck is loose and sagging, some skin can need to be removed and the area lifted.

Preventive care can make a difference
Your doctor, new techniques and continually advancing technology are making it easier to improve your appearance, from head to toe. Preventive steps, such as good home care, topical treatments containing retinol — and sunscreen, of course — should be part of your plan.

Your doctor can make a difference
Many factors help us work with you to determine the route you should take: surgical, non-surgical, and often, a little of both. Your age will be a consideration, as will your tolerance for downtime. And ultimately, the treatment plan will be tailored to fit your needs. So let’s talk about your options. They’re getting better every day.

Call for a consultation today: For Pinole (East Bay) office, call (510) 724-8282; for
Larkspur (North Bay) office, call (415) 461-5755.

We’re number one, and here’s why

The U.S. ranked number one for the most cosmetic surgical and non-surgical procedures performed in 2014, and we’re on track to take the title again when all the statistics are in for 2015. As we begin 2016, we might have a reason for the many millions of people in this country who are having plastic surgery procedures. The secret is out.

First, a history lesson

A recent Time Magazine article about the growth of plastic surgery revealed a few very interesting facts about the history of beauty treatments:

  • In the 19th century, makeup was considered a product for prostitutes, so it was often hidden by retailers and sold “under the counter”
  • In the 1930s and for years after, hair coloring was performed in the basements of hair salons so no one would see customers coming and going from the “procedure”

cosmetic surgery bay area ca | Dr. Armen SerebrakianThese stories point out that even though beauty treatments go back to Egyptian times, there was a long period in more modern history where changing your appearance was considered everything from secret to shameful. And for decades, that was the case for plastic surgery procedures. That’s definitely changing.

Cosmetic treatments are becoming commonplace

Friends are telling friends what they’re up to, and with pride, not shame. We like having experience and a certain expertise on the benefits and favorite uses for Botox, our favorite fillers and even our surgical procedure wish list.

Little tweaks are hugely popular

Many of our patients continue to be happy and even amazed with all of the improvements that can be achieved non-surgically. And as you become comfortable having, and discussing, what you’ve had done, it opens the door for the possibilities surgery can offer, such as improving the appearance of a nose bump you’ve always hated or a neck that isn’t aging well. Plus, cosmetic surgery technology and procedures are continuing to advance, becoming less invasive with shorter recovery times and little pain.

Choose a skilled surgeon

More skill means subtler and more predictable outcomes. Call us today for a consultation: Pinole (East Bay) office; (510) 724-8282, Larkspur (North Bay) Office; (415) 461-5755.

How many years can a facelift give you? Here’s an answer.

When a person decides to have cosmetic plastic surgery, they’ve likely come to a point where other, less invasive procedures aren’t providing the desired results anymore. Most of us decide to undergo various procedures because we want to improve our appearance, and look younger. But how can we know what to expect from something as significant as a facelift?

Youth, like beauty, is in the eye of the beholder
It can be tricky to try and measure a procedure’s possible results strictly in terms of whether it can make you look younger. But a recent study actually did attempt to quantify just how many years a person can expect to turn back time with facial surgery.

How many years can I get back?
facelift | bay area caA team of plastic surgeons attempted to calculate about how many years you could expect to shed if you choose to go under the knife. These surgeons gathered together a group of 40 medical students and asked them to estimate the ages of patients in before-and-after surgery photos.

Can you guess the number?
Based on an average of the ages guessed by the study participants, the overall results indicated that facial surgery, depending on the number of procedures, could reduce your age anywhere from six to eight years. Here’s the spread broken out by specific procedures:

  • Facelift and neck lift — average of 5.7 years younger post-surgery
  • With additional eyelid work — two additional years
  • With forehead lift – one more year year
  • All four procedures — 8.4 years younger

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Is it worth it to you?
Many of our patients like to have the numbers (in years lost) to help them make informed decisions about having various facial surgeries. And it’s quite valuable to have the kind of meaningful information that can help you manage your expectations – about the surgery and it’s possible outcome.

A lot depends on the individual
Before you make any decisions, you should have a consultation with us to discuss what you can expect. Call today for your appointment:
In Pinole (East Bay), call: (510) 724-8282
In Larkspur (North Bay), call: (415) 461-5755

What’s popular in cosmetic surgery? Find out.

cosmetic surgery caEvery year the American Society of Plastic Surgeons (ASPS) releases a report that tallies the number of procedures that have taken place in the U.S., including both minimally invasive and surgical. In its 2014 report, it accounted for 15.6 million cosmetic procedures and 5.8 million reconstructive procedures, both increases over the previous year, and those numbers are predicted to be even higher this year.

The ASPS and surgeons agree that the ever-increasing growth is due to several reasons:

  • Medical advances
  • Improved technology
  • More options for patients

In fact, these days, patients have more choices than ever when it comes to achieving the results they want. And our patients work with the doctor to determine the best procedures for them and to make sure they have a realistic view of outcomes.

So what’s popular in cosmetic surgery?

Using your own fat in minimally invasive procedures has become more popular, as have buttock augmentation procedures using fat grafting, buttock implants and lifts.

The top five minimally invasive procedures

  • Botox injections
  • Fillers
  • Chemical peels
  • Laser hair removal
  • Microdermabrasion

The top five surgical procedures

  • Breast augmentation
  • Nose reshaping
  • Liposuction
  • Eyelid lifts
  • Face lifts

The top procedures for men

  • Pectoral implants
  • Breast reduction

The idea that cosmetic procedures are just for women is definitely over. Men are taking advantage of methods we have for improving their appearance and confidence.

Subtle is the new black

The trend across procedures is that less is more.  Minimally invasive procedures can easily be geared to produce subtle results, and for many patients, that’s exactly what they want – and all they really need. 

Getting back to normal

Last year there was a significant rise in breast reconstruction rates following surgeries for breast cancer. Since studies show that reconstruction can greatly improve a woman’s self-esteem and quality of life, this is some of the best news in the ASPS report.

Discover the procedure that’s best for you

Call for a consultation appointment today:
In Pinole (East Bay), call: (510) 724-8282
In Larkspur (North Bay), call: (415) 461-5755

Larkspur (North Bay) Office

1000 Magnolia Ave
Larkspur, CA 94939
(415) 461-5755

Pinole (East Bay) Office

1599 Tara Hills Dr
Pinole, CA 94564
(510) 724-8282
Larkspur Office Pinole Office